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With an objectiveproduct goals, you formulate your business goals with success factors, strategic suitability and the risks that are addressed in the processkey results. enbl.it adapts the Objective and Key Results (OKR) framework but simplifies the handling significantly. Instead of key results enbl.it uses You cam match product goals with initiatives, which act as a link between the company's and the target group's point of view. |
The overview page for the product goals is a collection page for all objectives designed for the productgenerated as soon as enbl.it is activated in a Confluence space. On this overview page, you will can find all objectives listed (2), including their goal definitions. So, you don't have to click on each objective just to learn about the goals.
With the Create New Objective button (1), you can create a new page directly without having to think about the appropriate structure or template.
Describing goals with objectives
The template starts with entering the page title and some metadata (1). If you track objectives in Jira, you can also link a task in Jira here. You can enter a contact person and the time period for which the objective should be valid. The priority value will be automatically filled in later. Do you have any other documents that are important for the Objective? Then link them.
The next thing you can fill in is the objective's goal (2). Describe it in a few sentences.
Now it's time for the strategic suitability (3). You describe the influence this objective has on the company-wide strategy. Try to formulate it in a few sentences as well.
With the success factors (4) you measure after completion of the objective whether this project was successful or not. Enter one success factor per line. You can subdivide each success factor into smaller partial goals.
An objective can both create and mitigate risks (5). It's important to know the risks. Enter the risks in this table and evaluate them. The evaluation can be done with the status macro, which you activate with the input /status.
If you have defined many objectives you’ll need to prioritize them, because you cannot work on everything at once. For this purpose there is the prioritization macro (6) that is documented separately. You can edit the values by clicking on the macro and then on the icon with the pencil. On the right side a panel opens with the possible settings. The priority value is automatically calculated and filled at the top of the page.
Sometimes it is the case that other services are needed to achieve the goal of the Objective or there are other dependencies (7).
Enter this in the table. You can indicate the type again with the status macro (enter /status).
defined product goals (1) and have the option to create new product goals (2).
Adding a new Product Goal
You begin by defining a product goal with a summary (1), followed by an optional explanation of the current situation and background knowledge (2). This initial overview sets the foundation for understanding the goal's purpose and context.
In the next section, you'll document key metadata, including contact persons and links to additional documents (3). As your project evolves, this section becomes a central hub where you can link all initiatives that contribute to achieving this product goal, creating a clear chain of accountability and progress.
To ensure your product goal can be effectively evaluated, you'll add the necessary key results (4). Each key result is structured with a concise title and precise description, made concrete and measurable through specific sub-goals. This measurement framework enables you to track progress and demonstrate success systematically.
The template concludes with a simple question and answer block (105). If any content-related questions arise during filling, you have a central place here where you can deposit them. This way, others who have similar questions can share them.
Example of a Product Goal
To make the use of product goals more tangible for you, we have added an example here. This will give you a practical reference point and help you understand how to effectively create and utilize your own product goals.
