Personas

After activating enbl.it in the area settings, an overview page for personas is generated. On this overview page, you will see a list of already defined personas (1) with their title and a brief summary. Additionally, you can easily create a new persona here (2).

Each persona in the list can be edited by clicking on it. When creating a new persona, you should first define the basic demographic characteristics, behaviors, and 4 top needs. This helps to optimally align your content and features with your users' needs.

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Overview over all Personas

Adding a new persona

For the personas, there is also a template that focuses on the essentials. Each section includes helpful text, so you know at any time what information you can store in which section.

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Persona template

 

You begin creating a new persona by adding a headline (1). Design the headline in a way that clearly identifies which persona it represents.

The next steps involve capturing a few key demographic details (2), personality traits (3), and interests and hobbies (4).

Once completed, focus on formulating the top 4 expectations this persona has for your product (5). This clarifies why this persona should use your product and what they expect from it.

Now finalize the persona by adding a fictional image (6) and creating a brief summary (7).
The summary will be displayed on the overview page and in the customer journeys, where this persona will be the actor or actress.

Example of a Persona

To make the use of personas more tangible for you, we have added an example persona here. This will give you a practical reference point and help you understand how to effectively create and utilize your own personas.